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Placeholder ticker — e.g. Hui speaking at GS1 Connect 2026, Las Vegas · 14 May
Placeholder ticker — e.g. Hui speaking at GS1 Connect 2026, Las Vegas · 14 May
A fractional COO and a second opinion you can trust. Someone who knows how your business works and where its strengths are, tells you plainly what he sees, and has spent decades helping founders through exactly this kind of change.
minimum three months, then rolling
The business works, but it works because you are in it. Pricing, the supplier who is late again, whether to hire now or wait, which system to replace first. You made yourself the final say on all of it, usually for good reasons, and now all of it queues behind one person who is also supposed to be running the company.
Operating Partner puts a fractional chief operating officer in your business every month. He keeps improving the processes and the systems rather than leaving them where the last project finished. He tracks what each change is actually returning, so you can see which improvements are worth continuing and which are not. He is in the room for the decisions that cost the most to get wrong, usually hiring, systems and suppliers, and gives you a candid view drawn from decades of broad commercial experience rather than a generic answer. And when a problem comes up between visits, there is someone senior to call who already knows how your business works.
The outcome
What it looks like when the operation has someone senior in it who is not the founder.
Thirty-eight years of operating experience for a fraction of what that person costs full time. No long-term commitments. The business does not have to be big enough to carry the salary.
The processes and systems keep improving. Every month something gets sharper, and you can see what each change returned rather than taking it on faith.
When a crisis hits, there is a senior operator to call who already knows how your business runs. No briefing, no ramp-up, no explaining the whole operation before anyone can help.
Whatever is next in the queue gets run, and the last thing gets measured to see whether it worked.
Presence in the decisions that would otherwise be made badly and expensively, before rather than after.
Most founders at this stage have no peer. This practice does not suit people who only want good news, and we would rather say that early.
Deliverables
What the monthly commitment covers, and what you can count on in between.
5.0
Trusted by 40+ SME businesses
A set amount of Hui's time each month to help with your business.
The operation keeps improving month after month.
What each improvement actually returned, so you can see which ones are worth carrying on with.
Hiring, systems and suppliers can be talked through with someone who has made those calls before.
The ones that would otherwise be made badly, and found out about afterwards.
Because it will, and the response time is the point.
5.0
Owner-managers of small and mid-sized businesses
Client results
Learn more about our clients' success stories.
Aaron Robinson
Co-Founder, Gold Rhombus Distillery – Australia
Peter Jenkins
Owner Skin Federation, Melbourne, Australia
Ralph Ehses
Ralph Ehses
Kiran Kolli
Integration Architect, Tvarana – Texas
Not because it's a rule, but because scoping a fix without knowing what's causing the problem is how expensive mistakes happen.
5.0
Trusted by 40+ SME businesses
What others charge $50,000 for, we do for $1,990.
The sequence
Four stages, run in order. Operating Partner is what happens after the projects are done, so your business keeps improving.
01 / FIND THE FRICTION
Two weeks. We map how the work actually flows and put numbers on what the friction is costing you.
02 / FIX THE PROCESS
The processes get rebuilt, written down, and handed to the people who use them.
03 / IMPROVE THE SYSTEMS
Tooling, once there is a process sound enough to carry it. Automation, integrations, etc.
04 / KEEP IT ALL RUNNING
Someone senior keeps improving the processes and measuring what is actually working.
Most founders can feel it before they can name it. Get in touch, tell us what you're seeing, and we'll share what typically sits underneath it.
5.0
5.0
Trusted by 40+ SME businesses