Data & Digital Identity

ARTICLE 01 – Beyond Compliance: What GS1 Connect 2026 Revealed About Trusted Information For many small and mid-sized businesses, the journey begins with

For many years, product identifiers were primarily associated with operational processes. They helped businesses identify products, exchange information with trading partners, manage inventory,

Discussions about GS1 often begin with numbers. Businesses are introduced to product numbers, location numbers, and logistics identifiers because they enable organisations to

The pressure is already real Mid-size businesses are not entering a calm market. In 2025, 30.36% of medium-sized EU enterprises used at least one

The question of data ownership sounds straightforward. If it is your data, then you own it. But in practice, it is rarely that

A quiet gap that changes visibility A competitor in your category fixed their GS1 Digital Link records last quarter, while your setup has

Most mid-market brands understand the importance of having a UPC on their products. It is what allows them to sell through retailers, list

The shift happening underneath retail For a long time, retail worked on a fairly predictable logic. The brands that spent the most on

Your Product Already Has a Digital Twin. Managing Its Reputation Is Now Your Job. If your product has a UPC code, it already

The global transition from linear barcodes to two-dimensional codes is often described as a technical upgrade. A new symbol replaces an old one.