Placeholder ticker — e.g. Hui speaking at GS1 Connect 2026, Las Vegas · 14 May
An operations practice for SME founders. We find where the time and the money are actually going, fix the process underneath it, and apply the tools that make it faster.
5.0
Trusted by 40+ SME businesses
Why Big Ideas Foundry
Most advisers start by selling you software. We start by finding out whether you need any. Often the answer isn’t a system at all, and saying so is part of the job, not a lost sale.
Thirty-eight years of running operations, rather than advising on them, means we know how things really work from an insiders perspective. A diagnosis that used to take two to three months takes two weeks, and the work after it moves at the same pace. What gets recommended has been done before, not read about.
When tools do make sense, they’re built for a business your size, not scaled down from something sold to a multinational. Every recommendation comes with what it costs and what it returns, and we stay through the work instead of handing over a report and leaving.
01 / FIND IT
A two-week engagement. You will get a map of how the work actually flows, the numbers underneath it, and a prioritized plan that names what to fix first, what it's costing you now, and what fixing it is worth. Yours to act on with detailed actionable steps.
02 / FIX IT
Rebuilding the processes the diagnosis named, and cleaning the data underneath them. Written down, handed over, and adopted by the people who use them. Measured against where you started.
03 / IMPROVE IT
Workflow automation, integrations between systems that should be talking, and the ERP/CRM decision if one is genuinely needed. Rolled out in phases, built for adoption, with an ROI figure on every recommendation.
04 / KEEP IT RUNNING
An experienced operations lead inside the business at a fraction of a full-time cost. Improving the processes, measuring what's working, and taking the friction out so the business runs faster.
Not because it's a rule, but because scoping a fix without knowing what's causing the problem is how expensive mistakes happen.
5.0
Trusted by 40+ SME businesses
What others charge $50,000 for, we do for $1,990.
The people you'll work with
Brought into companies as the operator, usually as a chief operating officer or chief executive officer because something had stopped working and nobody inside could see why. Thirty-eight years of it, across six countries.
Retail, wholesale, distribution, manufacturing, import and export. There is rarely a problem a founder brings that he has not already had to solve with his own name attached to it.
Our knowledge base
Thinner margins, work coming back to you, growth that costs more than it returns. We'll tell you what usually sits underneath it.
5.0
5.0
Trusted by 40+ SME businesses